Manager, Muse & Magic Maker
Ronnie didn’t stop at booking. Her passion and instinct took her into artist management, and soon she was guiding to of LA’s most electric new bands: Love and The Doors.
She signed them with nothing but a handshake and the kind of fearless conviction that makes legends. Ronnie saw Jim Morrison not just as a singer, but as a lightning rod for a cultural storm—and she wasn’t wrong. These were no A&R reps in corner offices; this was Ronnie, in the trenches, hustling rehearsal space, pushing for gigs, and standing her ground in an industry that barely tolerated women, let alone powerful ones. Her unerring instincts, work ethic along with a dose of New York toughness made her the first ever female manager of rock bands.
Ronnie left the Whisky in the late '60s—but never stopped creating. She remained active in entertainment, consulting for music and film projects, producing, mentoring young talent, writing, and continuing to photograph the world around her. She curated rock shows, dove deep into art and design, and never lost her appetite for reinvention.
Her artistry extended far beyond the stage. She was a connector of people, ideas, and movements. Her life was—and still is—a collage of color, music, and moxie.
Above, Ronnie with Johnny Echols, co-founder, songwriter, and lead guitar player of the psychedelic rock band Love. Ronnie managed the band and one of her photos was chosen for the back cover of Love’s 1967 Forever Changes album.